Five Hundred at Fifty!


Can you help Samantha Clarke make 500 Dementia Friends in her 50th year?


Ashfield Voluntary Action is passionately committed to supporting people living with Dementia and their carers. We also recognise the importance of raising awareness around Dementia and reducing stigma, as more understanding communities improve the lives of people living with Dementia and their families.


Never a charity to do things by halves or sit on our laurels, one of our members of staff has undertaken a personal commitment to make 500 Dementia Friends throughout the District in her 50th year!


Samantha Clarke delivers the Lifestyles Service which supports people aged 50 and over who are at risk of falls and social isolation. This service is funded by NHS Mansfield & Ashfield Clinical Commissioning Group and Samantha is passionate about her role and loves working with older people within our community. Samantha appreciates that older people can face additional health challenges and wanted to make her own contribution towards a more understanding and welcoming community.


Staff and volunteers at Ashfield Voluntary Action are routinely encouraged to attend the Dementia Friends Awareness sessions and we are proud to have two Dementia Champions in our small team; one of whom is Samantha Clarke.


Samantha decided to celebrate her birthday in style by pledging to make 500 Dementia friends in her 50th year. Can you help her to reach her goal? 


Dementia Friends is an Alzheimer's Society initiative and the short sessions (around an hour) are positive, impactful and raise awareness and understanding.


The sessions are for everyone from 7 to 107, as there is a special programme for children and young people, so if your school or scout group wants to take part please get in touch.


We can deliver to groups of 5 people or more. You don't need to know someone living with Dementia to take part and everyone is welcome. The sessions really contribute towards a more understanding and welcoming community.  


Samantha said, "when I became a Dementia Friend it opened my eyes to how awareness can make a big difference. Imagine a community where everyone was aware of Dementia and understood that slight changes can make life easier for the person living with Dementia and their friends and family. I want to live in that community and that's why I became a Dementia Champion. Entering my 50th year gave me the idea to make 50 Dementia Friends, but why stop there, 500 can really make the difference. The Dementia Friends Sessions made me understand that a simple smile can make all the difference to someone living with Dementia and their loved ones. Tiny changes really can make the biggest difference. The clock is ticking, help me achieve my goal".


The sessions are free-of-charge (and we can even provide a venue if needed). If you are interested in booking a session please contact Samantha Clarke on 01623 555 551 or email We hope to hear from you soon.


Cookie Policy   |   Terms & Conditions   |   Privacy Policy   |   Sitemap

© 2022 Ashfield Voluntary Action

Website Design Quiet Storm Solutions Ltd | Manage Cookie Settings